Introducing the Bronco Family

Reserve Now

Preproduction CGI image shown.

Meet the 2021 Ford Bronco Lineup!

When you're looking for a rugged, off-road SUV that accommodates the needs of your daily commute with ease, you will want to get ready for the upcoming 2021 Ford Bronco and Ford Bronco Sport. Here at Bill Utter Ford, we're delighted to take pre-orders, but before we do, we're happy to help you explore these two new Ford SUV options and search with you to find the perfect match!

The 2021 Bronco

Ready for extreme performance, the all-new Ford Bronco is designed with off-road performance in mind. Available in two or four-door models, you can easily remove the doors and the roof for a true open-air experience. The Bronco has a best-in-class departure and break-over angle, ensuring that you can handle sharp drops and steep inclines handily. The best-in-class ground clearance offers an impressive 11.6-inches, letting you go over any obstacle in your way. With the Terrain Management System™, you will be ready to take on any road condition with five standard drive modes available. From the robust lineup of turbocharged engines to a cozy interior packed full of innovative and intuitive features, the Ford Bronco is the ideal SUV for any lifestyle.

Preproduction CGI image shown. Available beginning spring 2021.

The 2021 Bronco Sport

When you need a family SUV that can handle the rigors of the outdoors, the Ford Bronco Sport might be your style. Engineered to bring you and your family on off-road adventures with practiced ease, four available models come standard with four-wheel drive, a Terrain Management System™ with Goes Over Any Type of Terrain Modes, and a rugged build that accommodates up to five passengers. The interior offers a targeted best-in-class cargo room behind the front row and equips many thoughtful features to help you and your passengers enjoy the ride.

Preproduction CGI image shown. Aftermarket equipment shown. Available late 2020.

Reserve Your Ford Bronco Today!

By putting a deposit down on either the Ford Bronco or Ford Bronco Sport, you can reserve a model just for you and guarantee that it will be waiting for you when inventory hits our dealership. It takes three easy steps to get behind the wheel of a new Bronco or Bronco Sport, which are:

Step 1: Reserve 

Select your model and put down a refundable $100 deposit

Step 2: Place Order

Once reservations open, we will reach out to you to place the order, verify pricing, and configure the rest of your Bronco or Bronco Sport to match your style. Once you verify all the information and pricing with us, your order will be confirmed.

Step 3: First Shipments

Depending on which model you reserved will determine when you can get your vehicle. The Bronco Spot is scheduled to arrive in late 2020, while the Bronco is expected in spring 2021. Make sure you're the first in line for the one you want!

Online Reservation FAQs

What is a reservation?

A reservation lets you select your vehicle and be among the first to order a new Bronco or Bronco Sport from Ford with a refundable reservation deposit. It is not an actual order and does not guarantee delivery.

What steps are required to complete my reservation?

Go online and select your preferred configuration, create a Ford Account, select your preferred dealer and enter your credit/debit card details and address. A confirmation receipt will be sent to the email address you provide.*

What is a Ford Account and why do I need one?

A Ford Account lets you sign into the Ford website to save and manage your personal and reservation information. You need to create a Ford Account to reserve your Bronco or Bronco Sport. Reservations can also be tracked in your Ford Account at*

Can I select any Ford Dealer?

Only Ford Dealers who are eligible and have activated online reservations can be selected. The eligible dealers will be provided based on your ZIP code, or you can enter the name of your favorite Ford Dealer and will be matched to them.

Can I make changes to my reservation?

You will be able to make changes and complete your vehicle selection at the time you place your order.*

Can I cancel my reservation?

Yes. You can cancel your reservation at any time and receive a full refund.* You can do this in your account at If for some reason you can't process the cancellation online, you can contact a Ford Customer Experience Representative at 800-392-3673 (Ford U.S.). After canceling, allow seven to 10 business days for the reservation deposit to be credited to your original form of payment. Once you progress from a reservation to an order with a dealer, however, cancellation requests would be at that dealer's discretion.

When can I order my vehicle?

You will be notified prior to when the Bronco or Bronco Sport ordering windows open to finalize and confirm your selection and agree on pricing with your dealer.

What happens to the reservation deposit once I order?

The reservation deposit will be handled by your dealer along with the other details of your vehicle purchase.* When will I take delivery of my vehicle?

You will be able to order your Bronco in late 2020. Production and deliveries will begin spring 2021. Bronco Sport will be available to order in summer 2020. Production and deliveries will begin late 2020. Once actual delivery times may vary based on vehicle model and configuration selected, residency and demand. Once your vehicle is scheduled, you will receive further notification.

Am I buying this vehicle directly from Ford?

No. The purchase agreement will be between you and the dealer, not you and Ford.

How many reservations can I make and can I transfer my reservation?

Up to two reservations per account. Your reservation number is assigned to you and cannot be transferred.*

Will you share my reservation information with my dealer?

Your reservation information will be shared with the dealer you select at the time of reservation. Please see our privacy policy at for additional information.*

DISCLAIMER: *By completing the Reservation Process, you are not ordering or purchasing a vehicle. Participation in the Program does not guarantee you vehicle delivery. Your Reservation does not guarantee a set price for the Vehicle.